Travellive 10-2015

Dear Travellive readers, In 2004, Japanese National Tourism Organization conducted a survey in which tourists were asked for the reasons why they chose a destination instead of others. There were 7 main appeals given and the excellence of food was seen as the key factor. Travel lovers always wish to explore the local culinary culture whenever they visit a new land. For example, when visiting Vietnam, foreign tourists, who usually drink international beer brands like Carberg or Tiger, will want to try Hanoi draft beer, 333 beer in Saigon and Huda beer when wandering in Hue. Vietnamese people are simpler with their belief “the shortest way to a man's heart is through his stomach”. There are thousands of stories and anecdotes about food and beverage, making it a culture. In each region, the culinary culture also reflects the distinct lifestyle of individuals and the entire community.